Forbidden Fruits movie poster
Poster © Independent Film Company / Shudder. Shown at reduced size for review and commentary.
GenreComedy & Horror
RatedR
Runtime1 hr 43 mins
ReleasedMarch 27, 2026
StreamingSee Where to Watch
DirectorMeredith Alloway
StarringLili Reinhart, Lola Tung, Victoria Pedretti

Forbidden Fruits (2026)

movie.guru URL: https://movie.guru/forbidden-fruits-movie-review
Forbidden Fruits's Details
GenreComedy & Horror
RatedR
Released03/16/2026 (SXSW); 03/27/2026 (United States)
StreamingSee Where to Watch on this page.
Running Time1 hr 43 mins
BudgetNot reported
Box OfficeUpdated daily from Box Office Mojo. See the numbers below.
Based OnOf the woman came the beginning of sin, and through her we all die by Lily Houghton
CountryUnited States
LanguageEnglish
Forbidden Fruits's Interests
GeneralMall food courts, pretzel stands, basement rituals, fruit code names, charm bracelets.
MusicAnna Drubich
MoviesThe Craft (1996) and Mean Girls (2004). Same lunch table, more candles.
TelevisionSuperstore. Retail chaos, minus the coven.
HeroesThe spirit of Marilyn Monroe. Still the biggest name at the mall.
Forbidden Fruits's Crew
DirectorMeredith Alloway
WritersLily Houghton, Meredith Alloway
ProducersMason Novick, Diablo Cody, Mary Anne Waterhouse, Trent Hubbard
CinematographyKarim Hussain
MusicAnna Drubich
Edited ByHanna Park
ProductionMXN Entertainment, Quadrant Motion Pictures, Lollipop Woods
Distributed ByIndependent Film Company / Shudder (United States and Canada), Universal Pictures (International)
Forbidden Fruits's Trailer
Official Trailer • Independent Film Company
How Forbidden Fruits Performed
movie guru's TLDR

Three saleswomen at a Dallas mall clothing store are secretly a coven, and the movie is at its best when it remembers that’s a joke. Apple, Fig and Cherry can upsell any shopper into a four-figure receipt, they confess to the spirit of Marilyn Monroe in the store basement, and boyfriends are strictly against the rules. Lili Reinhart’s Apple is the ringleader with a scary grip on everyone. Lola Tung plays Pumpkin, the new girl from the pretzel stand, and the fun is watching her get pulled in. The friendship stuff, all jealousy and unspoken rules, is sharp and relatable. Then the last act, with the mall locked down during a tornado warning, turns so dark so fast that the campy charm gets left in the fitting room, and it’s no movie for kids. At 103 minutes, it moves. Critics gave it 76% on Rotten Tomatoes. A 5.0 because the setup is a blast and the ending curdles it. $47.85 says the next time a salesperson at the mall compliments your jacket, you check her wrist for a charm bracelet.

What works: The mall-coven setup is goofy and fun, and the film has sharp, funny things to say about how friend groups police each other.

What doesn’t: The final act swerves from campy fun into grim, mean territory so fast that the tone never recovers.

Who it’s for: Grown-up fans of campy horror comedies about toxic friend groups, the glossier the better.

Spoilers

Pumpkin turns out to be Apple’s half-sister, there to settle a score over their father, and the tornado-warning lockdown ends badly for nearly the whole coven. Apple slips away to a mall in Arizona, where three girls named after flowers offer her a job at a new Free Eden, and a mid-credits scene reveals that their manager Sharon is an undercover detective who collects the doll Pumpkin gave Apple, which has been secretly recording all along.

Guru’s Take
5.0/10
Average
Forbidden Fruits's Blurbs
About me:

At a Dallas mall, the saleswomen of the Free Eden clothing store, Apple (Lili Reinhart), Fig (Alexandra Shipp) and Cherry (Victoria Pedretti), can separate any shopper from thousands of dollars. They have also noticed Pumpkin (Lola Tung), the new girl at the pretzel stand. After a very strange job interview, Pumpkin stays late and finds out what the trio really is: a coven. There are rituals in the basement, a strict no-boyfriends rule, and confessions made to the spirit of Marilyn Monroe. Gabrielle Union plays their manager, Sharon. Meredith Alloway directs, adapting Lily Houghton's play. One hundred three minutes, final sale.

Who I'd like to meet:

Anyone working retail who suspects their coworkers are witches. Trust that feeling.

Forbidden Fruits's Cast (in credits order)
Lili ReinhartApple
Lola TungPumpkin
Victoria PedrettiCherry
Alexandra ShippFig “Emily”
Emma ChamberlainPickle
Gabrielle UnionSharon Sullivan
Full cast and crew on IMDb.
Forbidden Fruits's Edit History
Every change to this page, newest first. Movie data updates are logged like any other edit.
  • (cur | prev) 14:30, 18 October 2026 DataBot +400 Numbers refreshed: Worldwide box office $2.4M; Domestic box office $2.3M; Opening weekend $1.2M; profit note now waits on a budget; Rotten Tomatoes 76%; box office chart updated; Rotten Tomatoes critics 76% (90 reviews); Metacritic 56 / 100; IMDb users 5.2 / 10 (7,698 votes); movie.guru score 3.8.
  • (cur | prev) 12:00, 18 October 2026 DataBot +2,000 Profile created from Wikipedia and Box Office Mojo: cast, crew, release dates, budget, official trailer.