Poster © Independent Film Company / Shudder. Shown at reduced size for review and commentary.
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GenreComedy & Horror
RatedR
Runtime1 hr 43 mins
ReleasedMarch 27, 2026
StreamingSee Where to Watch
DirectorMeredith Alloway
StarringLili Reinhart, Lola Tung, Victoria Pedretti
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| ▶Stream It | ★The Numbers |
| 🎫Get Tickets | ✎Edit History |
| iIMDb Profile | %Rotten Tomatoes |
| WWikipedia | LLetterboxd |
| TTMDB | +Add to Top 8 |
| Forbidden Fruits's Details | |
| Genre | Comedy & Horror |
| Rated | R |
| Released | 03/16/2026 (SXSW); 03/27/2026 (United States) |
| Streaming | See Where to Watch on this page. |
| Running Time | 1 hr 43 mins |
| Budget | Not reported |
| Box Office | Updated daily from Box Office Mojo. See the numbers below. |
| Based On | Of the woman came the beginning of sin, and through her we all die by Lily Houghton |
| Country | United States |
| Language | English |
| Forbidden Fruits's Interests | |
| General | Mall food courts, pretzel stands, basement rituals, fruit code names, charm bracelets. |
| Music | Anna Drubich |
| Movies | The Craft (1996) and Mean Girls (2004). Same lunch table, more candles. |
| Television | Superstore. Retail chaos, minus the coven. |
| Heroes | The spirit of Marilyn Monroe. Still the biggest name at the mall. |
| Forbidden Fruits's Crew | |
| Director | Meredith Alloway |
| Writers | Lily Houghton, Meredith Alloway |
| Producers | Mason Novick, Diablo Cody, Mary Anne Waterhouse, Trent Hubbard |
| Cinematography | Karim Hussain |
| Music | Anna Drubich |
| Edited By | Hanna Park |
| Production | MXN Entertainment, Quadrant Motion Pictures, Lollipop Woods |
| Distributed By | Independent Film Company / Shudder (United States and Canada), Universal Pictures (International) |
Three saleswomen at a Dallas mall clothing store are secretly a coven, and the movie is at its best when it remembers that’s a joke. Apple, Fig and Cherry can upsell any shopper into a four-figure receipt, they confess to the spirit of Marilyn Monroe in the store basement, and boyfriends are strictly against the rules. Lili Reinhart’s Apple is the ringleader with a scary grip on everyone. Lola Tung plays Pumpkin, the new girl from the pretzel stand, and the fun is watching her get pulled in. The friendship stuff, all jealousy and unspoken rules, is sharp and relatable. Then the last act, with the mall locked down during a tornado warning, turns so dark so fast that the campy charm gets left in the fitting room, and it’s no movie for kids. At 103 minutes, it moves. Critics gave it 76% on Rotten Tomatoes. A 5.0 because the setup is a blast and the ending curdles it. $47.85 says the next time a salesperson at the mall compliments your jacket, you check her wrist for a charm bracelet.
What works: The mall-coven setup is goofy and fun, and the film has sharp, funny things to say about how friend groups police each other.
What doesn’t: The final act swerves from campy fun into grim, mean territory so fast that the tone never recovers.
Who it’s for: Grown-up fans of campy horror comedies about toxic friend groups, the glossier the better.
Pumpkin turns out to be Apple’s half-sister, there to settle a score over their father, and the tornado-warning lockdown ends badly for nearly the whole coven. Apple slips away to a mall in Arizona, where three girls named after flowers offer her a job at a new Free Eden, and a mid-credits scene reveals that their manager Sharon is an undercover detective who collects the doll Pumpkin gave Apple, which has been secretly recording all along.
At a Dallas mall, the saleswomen of the Free Eden clothing store, Apple (Lili Reinhart), Fig (Alexandra Shipp) and Cherry (Victoria Pedretti), can separate any shopper from thousands of dollars. They have also noticed Pumpkin (Lola Tung), the new girl at the pretzel stand. After a very strange job interview, Pumpkin stays late and finds out what the trio really is: a coven. There are rituals in the basement, a strict no-boyfriends rule, and confessions made to the spirit of Marilyn Monroe. Gabrielle Union plays their manager, Sharon. Meredith Alloway directs, adapting Lily Houghton's play. One hundred three minutes, final sale.
Anyone working retail who suspects their coworkers are witches. Trust that feeling.
| Lili Reinhart | Apple |
| Lola Tung | Pumpkin |
| Victoria Pedretti | Cherry |
| Alexandra Shipp | Fig “Emily” |
| Emma Chamberlain | Pickle |
| Gabrielle Union | Sharon Sullivan |